26 Oct, LinkedIn for Beginners training workshop

LinkedIn is THE social media for business owners to connect with - and sell to - other professionals.
And since it works in quite a different way to Facebook, it definitely needs a different treatment.
(Which is pretty intimidating at first, I know.)

As a B2B (business-to-business) platform, it’s not only highly useful to grow brand awareness and drive website traffic if you're looking to sell your products or services to fellow professionals, it’s really great for building network connections and collaboration opportunities.

This workshop clarifies how you can go about this, as a LinkedIn newbie - without having to invest in an expensive agency who’ll manage your business pages, or to pay for costly ads.
And of course, get you confident in the B2B world, without embarrassing yourself.

This is an interactive, practical class with plenty of examples to inspire you so you can takeaway the solutions you need.

What we’ll cover:
✅ Starter guide on how LinkedIn works and what its algorithm really means, as well as different content types and the power of the Direct Message function. All so that you have a basis for how to leverage the platform productively. Cutting through the jargon jungle.
✅ Setting up a profile from scratch is covered if we total newbies are the class - I’ll tailor the session accordingly, so if everyone attending already has their LinkedIn profile established, we’ll spend more time on the next step…
✅ Improving and optimising your profile so that it increases your visibility (yes, why wouldn’t LinkedIn want to show *your* profile to more potential connections, rather than an inactive, non-optimised one?!) AND so that your profile appeals to your ideal audience more effectively to convert them.
✅ Developing a content strategy, so you know exactly what to post, how to do it ie. which content formats to use and how often, plus how to avoid the pushy ‘cold pitch’ sales tactics that are still prevalent on LinkedIn 😉
My LinkedIn content framework is the ONE-STOP-SHOP you need to map out all the posts you need in no time.

You’ll leave confident in the tried-and-tested methods you can apply straight away to make a difference. So that you can definitely justify the time and effort you spend on this platform.

What’s not included:
As a session for a wide variety of business owners, this isn’t about personal, tailored solutions. You can get a great overview, find practical advice and tips, certainly, all at an affordable price. You can ask me questions in the Q&A time, to further your LinkedIn understanding, too.

However, this workshop is not designed to be bespoke for your business niche, your audience, or your exact needs.
(If that’s what you think you might need, ask me about a 1:1 training Intensive.)

Who is this for:
Small business owners and solo-entrepreneurs, in both service-based and product-based businesses will benefit from this workshop. If you’re ready to learn how to grow your audience more productively on LinkedIn – and then convert those connections into paying customers, this class is for you.
This webinar is tailored with advice for total beginners to learn how they can start off on the right foot, and equally, for small-business owners who’ve been on LinkedIn for a while but are finding it hard to get results.

WHAT TO DO NOW:
1. CHOOSE YOUR TICKET OPTION – Basic (attendance only) or Upgrade (attendance + replay access).
2. ADD TO CART – get ready to start using LinkedIn productively. And add 26 October, 10am to your diary.

No one is born a marketing pro. Nor does anyone have time to waste on their marketing, not getting results.
Join this class now to learn how you can spend your efforts wisely.

What previous attendees of my classes say…
" Informative, knowledgeable and definitely worth the time. I learned a few new things and was also reminded of things I had forgotten! "
" I was on Ruth's Instagram webinar, it was so good. I can see why she motivates people so much! It was excellent and so many tips. "
" It was so thorough and Ruth explained things in a way that was really easy to understand. I can’t wait to get going now! "