online or in-person training
Upskill Your Team or Group in Social Media Marketing
Workshops for small businesses, charities, collectives and support programmes.
designed for businesses
practical takeaways
tailored to your goals
Social media is on their to-do list, but it’s not delivering
It slips down your team’s priorities because:
- No one feels confident in what they’re posting
- Creating content feels time-consuming
- Results are unclear or underwhelming
Social media marketing should be helping your business to grow.
But without the knowlege and practical skills, you’re relying purely on guesswork.
Help your team become confident social media marketers
Give your team the skills they need to handle marketing with a social media workshop.
Afterwards, you should see:
Social media becomes a useful tool to increase brand visibility and connect with target customers.
Introducing social media marketing workshops
Photo: Stephanie Gay
My in-person or online marketing workshops are ideal for small business teams, charities, and government-funded support programmes.
What you’ll get
Each workshop includes:
Duration
2 or 3 hours
Group size
2+ attendees
Delivery
Online or in-person
This is for you if...
Current Workshops
instagram for small business
What you’ll learn:
- Understand different types of Instagram content
- Optimise your Page to attract followers
- How to create and schedule posts and carousels
- Tips on marketing + time-wasting pitfalls to avoid
facebook for time-poor businesses
What you’ll learn:
- Check your Page is set up for success
- How to develop a manageable content plan
- Beginner tips for using the Meta Business Suite
- Leverage unique Facebook features + groups
instagram reels for beginners
What you’ll learn:
- How to film, upload and publish Reel videos
- Watch live, practical editing tutorials – in detail
- Easy-to-follow framework for what Reels to make
- Do's + don'ts for more engaging, strategic Reels
design with canva for beginners
What you’ll learn:
- Find your way around the free version of Canva
- Create professional, on-brand visuals – stress-free
- How to find the right templates, photos and video
- Explore time-saving shortcuts and clever hacks
social media marketing strategy
What you’ll learn:
- Learn the pros and cons of different platforms
- How to focus on attracting the right audience
- Choosing messaging that is right for your aims
- Prioritise the methods that will deliver results
creating video for a small business
What you’ll learn:
- Practical, beginner-friendly filming techniques
- Tips on creating without expensive kit or apps
- Easy editing demos for a professional finish
- Ideas to make engaging and 'no-face' videos
supercharge your social media
What you’ll learn:
- Focus on methods to suit you; no 'one-size fits all'
- Develop a strategy with my 4-step framework
- Live fixes, plus immediate problem-solving
- Create a time-saving content plan for consistency
How it works
1
Let’s talk!
Discuss your goals to see if a group workshop will help.
2
Get the support you need
Your team gains marketing skills and confidence.
3
Put your learnings into practice
They use their new social media knowledge in marketing.
Photo: L. Sandys / university of bristol
Meet Ruth, your training provider
I help teams cut through the noise to focus on what works.
Whilst each workshop addresses a specific topic, I’ll give examples relevant to your industry, eg wellness, creative sector, professional services.
The approach I take is:
I’ll give your team the skills they need to be confident, consistent and effective on social media.
If your business needs social media marketing to attract and retain customers, these workshops are for you.
I’m proud to be:
Guest Trainer, The Hive
Associate expert, Cool Ventures
Member, IBC networking
Feedback from workshop attendees
That was very engaging – thank you Ruth. I am taking away lots of of ideas for things to try.
Thank you Ruth, that was a great session. Hopefully, it will help me focus my efforts and create engagement and ultimately sales to potential local clients.
The creativity and fun of learning about Canva from Ruth made this workshop so enjoyable. With confusion diminished and enthusiasm established, I’m so excited to dive deeper into refining my branding and start getting out there to let people know what I can offer.
I learned lots – Ruth effectively demystified Instagram for me!
What does a Group Workshop cost?
All prices include VAT. In-person sessions outside Bristol may incur additional travel expenses.
2-Hour Workshop
£
160
3-Hour Workshop
£
240
What types of organisations are these workshops suitable for?
These workshops are designed for small businesses, collectives, charities and other organisations. They’re particularly useful for teams who don’t have a background in marketing or direct experience of putting it into practice.
Are the workshops suitable for beginners?
Yes. Most workshops are designed to be accessible for beginners and those lacking in confidence. Different workshops are aimed at different levels of experience. Whether your team is starting from scratch or has some experience, there is a workshop that will meet you at the right level.
Can a workshop be tailored to our business or sector?
I always provide relevant examples for your industry sector. However, if you want content specifically tailored for your team, audience, goals and challenges, please ask about my coaching programmes.
How long are the workshops?
I’ll deliver to match your needs and budget, but each topic can last either 2 hours or 3 hours. The longer format allows more time for practical examples, demos and questions.
Do you offer online workshops as well as in-person?
Yes. Workshops can be delivered either in-person at your location or online via Zoom. Both formats are interactive and designed to keep your team engaged.
How many people can attend a workshop?
This can be flexible depending on the format and your needs. In my experience, workshops work best with groups of up to 20 attendees. This allows me to address individual questions and manage interactive discussions.
What will our team leave with?
Takeaways are specific to the topic(s) being delivered but your team will always leave with:
- Practical skills they can use straight away
- Greater confidence using social media tools
- A better understanding of what works (and what doesn’t).
Do you cover specific platforms or tools?
Yes. Workshops will focus on specific platforms or tools including, but not limited to:
- Canva
- Video editing apps
How much do the workshops cost?
Pricing depends on the length and whether it’s delivered in-person or online. Prices start at £160 for a 2-hour online workshop.
Common questions
What my clients often ask me when they’re discussing workshops for their business team or funded programme.
Ready to schedule a social media marketing workshop?