woman standing in front of multi-coloured sewing threads

Excellence In Etsy

In Etsy

Grow your small creative business & make more sales with a high-performing shop, & with marketing that reaches your Dream Customers with ease!

A transformational 9-week group course for makers looking to run a successful business, without the fuss

Throughout Excellence In Etsy, you will…

Feel so confident in your niche and brand values, such that you won’t even worry about how saturated the market is!

Trust in the impact of your listings and marketing messaging, to deeply resonate with your Dream Customer!

Understand how to create photos and social media imagery that won’t fall through the cracks!

Embody your creative spirit whilst also being empowered to run a profitable business!

Show up strong, without wondering if you’re ‘getting it right’ or being thrown off course by imposter syndrome and comparison-itis!

Apply for a place on the Excellence In Etsy course by emailing to book a no-obligation chat with me, Ruth. I’d love to help answer queries, find out more about your aims and see if this training would be right for you.

smiling woman sitting doing embroidery

In this coaching programme, I myself and my hand-picked guest expert, will teach you everything you need to uplevel your Etsy, and how you market it!

Find out everything that goes into making your shop and listings visible to your Dream Customer, how to convert those sales, and the tricks to drive traffic to it with effective marketing.

You’ll no longer worry about whether your shop can sustain your income or how you’ll reach those goals of financial freedom and lifestyle flexibility – working smart, not hard, with the Excellence In Etsy toolkit, that’s how!

Excellence in Etsy includes…

6 x Weekly training calls


Live Q&A sessions

Guest expert training


Remote accountability & check-in support

Bespoke 1:1 coaching call

Private FB community

Implementation week

Resource bank of workbooks & guides

Who is Excellence In Etsy not for?

This programme isn’t for you if…

  • You’re not serious about running an Etsy business, and would prefer if it stays a hobby.
  • It’s also not for you if you’re not ready to take action. You must be committed to put the work in, in order to achieve the results that you want.

I only work with designer-makers, artists and craft-focused business women who are
Ready to commit to their next level self… and…
Prepared to put consistent effort in to get the results they deserve.

Let’s arrange a no-obligation chat.
I’d love add you to the waitlist, for the next round of the programme.

Booking a call with me is just an expression of interest, and will qualify you for any early-bird discounts that there might be, if you decide to go ahead 😉
No brainer!

What Previous students say…

I wasn’t quite sure what to expect but knew I wanted to learn how to do things properly from the basics upwards, as previously I had just been winging it! This has definitely happened plus a lot more. I’ve now completely updated my shop… I am already seeing an increase in sales.

Rachel Shrieves Design

From the very first week, I learnt so much! It’s really helped me to improve my shop and my listings. Beyond that, I’ve also gained so much confidence in what I’m doing – not just on Etsy but also with my photography, pricing and marketing. Thank you so much Ruth!

Becky Skuse Designs

If you feel like you set up your shop in a hurry… or you aren’t sure why you’re not getting more views on your listings…
maybe you want to take your hobby to the next stage, as a sustainable business…

Excellence In Etsy is ideal for YOU!

Having been selling on Etsy since 2011, I’ve made a few mistakes in my time! It was only when it dawned on me “there’s got to be a better way…”… I did the trainings myself to learn how to market myself and how to stand out with Etsy SEO.

It’s now the foundations of my teachings – so you don’t fall into the same traps!

I’m passionate about helping you run an online product-based business, more profitably & efficiently, so that you can spend more time making.

photo of smiling woman sitting at a table with craft equipment and holding a mug of tea

What Previous students say…

I feel much more prepared with my Etsy shop, I know what to do now! It’s highlighted there’s lots for me to do, but it’s broken it down into manageable steps, so I 100% feel comfortable with that.
Overall, it’s been excellent and definitely money well spent!



I was seeing a real dip in my shop from last year, but having been doing all the updates you recommended, I’ve had so much traffic.
And lots of sales! It’s all been really successful, and given me a real boost.”



Message me to book a FREE consultation chat, to see if Excellence In Etsy is right for you…

15 + 9 =

woman standing in front of multi-coloured sewing threads