online or in-person training

Make Social Media Work for Your Business

1-to-1 marketing coaching for solo business owners and small teams. Learn the skills and methods to reach your target customers on social media.

designed for businesses

practical takeaways

tailored to your goals

A business owner with her head in her hands, frustrated that she is not having success with social media marketing.

You know that social media matters for your business, but...

... instead of being a useful marketing tool, you’re disappointed with the results.

  • You’ve tried posting regularly, but it never lasts
  • You’ve followed advice and tips, but nothing really changes
  • You second-guess what to post, so it feels slow and frustrating

Social media drains your time and energy for no reward.

Imagine having a clear, simple way to approach social media

Instead of starting from scratch, you follow advice tailored to your business.

  • You know what to focus on, so content creation feels simpler
  • You post consistently, without overthinking
  • You feel confident because you understand what you’re doing

Social media stops feeling like a constant effort and becomes a manageable marketing tool.

Introducing 1-to-1 social media coaching

Marketing consultant Ruth Southorn of Swallowtail Social sits at a table with a client for social media coaching.

Personalised coaching helps you build a clear, simple approach to social media marketing that fits your business.

What you’ll get

Personalised coaching helps you build a clear, simple approach to social media marketing that fits your business.

Together, we will:

  • set your strategy and define your messaging
  • ensure that your business appeals to the right audience
  • develop practical takeaways you can apply immediately

Duration

1 hour minimum

Group size

1-to-1 or small team

Delivery

Online or in-person

This is for you if...

  • You run a small business and want to do your own marketing
  • You want to find out what will work for you
  • You need to know what to change and how to change it

How it works

1

Let’s talk!

Discuss your business goals to see if social media coaching can help.

2

Get the support you need

Gain clarity and direction from my coaching.

3

Put your learnings into practice

Use your new-found knowledge in your business marketing.

Marketing consultant Ruth Southorn of Swallowtail Social coaches small business owners on using social media for their marketing,

Meet Ruth, your social media marketing coach

I work with small business owners to simplify their approach and build a clear, practical plan they can follow with confidence.

I’ve used social media in marketing for nearly two decades. My approach combines professional marketing knowledge with practical, real-world experience.

As well as helping business owners, I deliver marketing workshops on behalf of the West of England Combined Authority and other local councils. 

If you’re ready for clarity and direction, I’d love to help.

 

I’m proud to be:

Guest Trainer, The Hive

Associate expert, Cool Ventures

Member, IBC networking

What my clients say

I had been struggling with creating even the simplest social media posts for months. I knew I needed to do something but was struggling to get started. Ruth was very supportive and positive. She broke everything down for me, and helped me realise that everything was doable. She showed me how to focus on doing the right things without getting stressed. Knowing that Ruth is there for support has made things so much easier. 

- caroline, diy workshop provider

I was really struggling with how to push my business further on Instagram and Ruth helped me understand what to do next. I feel the sessions have now given me the tools and knowledge to increase my audience, especially after really understanding who my customer is. Ruth gave me some detailed notes after our meetings, which I will treasure and use as my ‘bible’ going forward.

- kate, homewares retailer

I spent an excellent couple of hours with Ruth going through how to set up a Facebook Business Page. She made the process very simple and easy to follow. Ruth provided lots of useful information, and we even created and posted together during the session. If you're looking for clear, straightforward guidance, Ruth is a great help.

- william p, insurance provider

What does social media coaching cost?

All prices include VAT. In-person sessions outside Bristol may incur additional travel expenses.

Power Hour

£

99

  • 1-hour session
  • Online
  • Focus on single topic

Half-day Intensive

£

250

  • 2.5-hour session
  • Online or in-person
  • Focus on developing strategy
  • Worksheets provided

Short programme

FROM

£

400

  • 90-minute sessions
  • 4, 8 or 12 sessions
  • Online or in-person
  • Worksheets provided
  • Support between sessions

How is this different from a course or generic training?

Coaching is personalised 1-to-1 support focused on your business. Instead of general advice, we’ll work through what’s right for your aims, your level of experience, and your industry.

Will you manage or create my social media for me?

No, this is coaching, not “done-for-you”. The focus is on helping you understand what to do differently so that you can manage your social media more effectively yourself.

What kind of businesses do you work with?

My coaching is designed for solo business owners, sole traders, and teams in small businesses who are ready to move forward with marketing.

Do I need to be active on a specific platform?

No, I can help you set up and optimise your social media page(s) if you haven’t done so already. I predominantly coach Facebook and Instagram for small business marketing.

How quickly will I see results?

You’ll quickly go away with action steps. The goal is to help you build a clearer, more consistent approach that you can apply over time. Your success is in your own hands.

What if I’m not confident with social media?

That’s completely fine and many people start that way. My coaching is designed to help you build clarity and confidence step-by-step so that you can build effective habits that are right for you.

How do we get started?

The first step is to book a Zoom call. When we chat, we’ll talk about your business, what you’re currently doing on social media, and what you hope to achieve. I’ll then be able to recommend what support is right for you (If any).

Common questions

What my clients often ask me when they’re discussing coaching for themselves or a small business team.

Ready to use social media more effectively in your business?