Learn to market your brand …better.

Doing your social media shouldn’t suck the life out of you. You’re in business to focus on what you’re good at, not to feel weighed down wondering when your page will ‘take off’ and when your posts are ever going to get the engagement you’re looking for.
I’m here to guide you through the techy-jungle… for clarity with marketing principles along with stepping up your confidence around ‘what to press, when’, all so that you can market your business more productively on social media.

Or, why not opt for my quick-fix advice with an evaluation audit of your social media business page or Etsy shop?


Personal training

Group training


duration: 1 hour

female business owner sitting at a table for a training session on social media marketing, delivered by Ruth from Swallowtail Social

Need some unbiased marketing advice? The chance to brainstorm ideas for social media posts, map out your next few months of posts, or perhaps troubleshoot your way out of a rut?
A Powerhour intensive is the fast way to get answers that are right for your needs.

We meet online for an hour, and get right down to business, deeply focusing on that target topic. You’ll go away with a more strategic approach and purpose-driven action steps. 

The session is recorded so you can revisit

You’ll have practical takeaways

 See live examples on desktop and phone so you’ll be able it relate to your brand

Short courses

duration: 4, 8, or
12 hours

female social media marketing trainer sitting at a table helping a small business owner via online coaching

Whether you want to start from the basics, or are ready to scale, a bespoke, tailored course is ideal.
Choose from a series of 4, 8 or 12 sessions to dig down and cover the marketing principles and practical learnings. The investment starts at £400.
Facebook, Instagram, Pinterest, Etsy… the specifics that’ll be right for your business; with access to all recordings included.

There’s no one size fits all, so I tailor knowhow to be targeted for you and we work at your pace, to suit your learning style. Without overwhelm!
In-person sessions also available (location dependant).


You’ll get the answers that’d be right for you to reach your ideal audience… you know, “I’ve heard that I should be doing X, but what would you recommend?”… That.

 Workbooks supplied for extra practical guidance, plus accountability check-ins

Time between sessions allows you to process, apply and practice


“We completed four very productive hours with Ruth focusing on our social media strategy and execution. She took the time to research our company and was able to talk to us on our terms about our business. The sessions were a good mix of knowledge transfer and coaching and were pitched at just the right level. After each session, we had actionable points to work on. Ruth was happy to critique our work and provide feedback. This allowed us to implement improvements very quickly. We now have a clear road map towards a much more effective social media strategy.”

Tony Mears, fitness coach

Excellence in Etsy

duration: 1hr/fortnight over 18weeks

closeup of a female holding jewellery making tools and beads to make products for an Etsy business

Join an intimate group for accessible learning and friendly peer accountability. This group course is perfect for Etsy newbies looking to launch their business from scratch, or if you’ve been struggling to make progress with your shop.
Learn from the benefit of my experiences as a multiple shop owner for 12+years, as well as all the learnings from my Etsy clients!

Eight group trainings combined with a bonus 1:1 session – grow with ideas and support from other sellers, as well as specific action steps relevant for your shop. 


 Access to live online workshops, workbooks and private Facebook group  

Accountability check-ins help you keep the momentum up and set positive habits

 Covering sales, marketing and aspects of how to run an Etsy business – for both physical- and digital-product sellers 

Online workshops

duration: 3 hours each

female social media marketing trainer sitting at a table delivering an online workshop, using a laptop and phone

Make the most of my value-packed classes to uplevel your knowhow on specific topics. From Pinterest for business, to Instagram Reels for Beginners, to SEO keywords and more… learn to work smart.

All classes are revised for platform updates and algorithm changes. All include dedicated Q&A time.


Choose Standard or VIP ticket, which includes replay access and workbook

Watch live demos both on desktop and phone for the step-by-step tutorials

 Click for current availability and to book