One of the biggest mistakes small business owners make isn't posting too little, or even being inconsistent on social media. It's trying to speak to...
How to Find Your Dream Customer: A Step-by-Step Guide to STOP Marketing to Everyone
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Articles on Social Media Marketing
Social Media Content Planning: The Complete Guide for Small Business Owners
If you've ever opened Facebook or Instagram, ready to do some marketing, and thought: "OK, what shall I post today?"… inspiration is NOT striking,...
Choosing your Usernames for Facebook and Instagram: The Small Detail That Makes a Big Difference
Setting up (or reviewing) your username probably feels like an admin task that you never even thought of… so, I see your eyes rolling and thinking,...
How to Create a Social Media Strategy: A Guide for Small Business Owners
Lack of strategy is a common problem for small business owners and solopreneurs who are trying to grow and make sales on social media.Without a...
Christmas Social Media Marketing Tips for Time-Poor Small Business Owners (Who Are Doing Their Best!)
The festive season is supposed to be “the most wonderful time of the year”… yet if you run a small business, juggling your own social media too, it...
What is the best Instagram image size in 2026?
** A USER GUIDE FOR SMALL BUSINESS OWNERS ** Fully checked and up-to-date for 2026 (as of 16 July '26) If you’ve ever uploaded an image to Instagram...
How to Get Followers on Your Small Business Social Media Page: First Impressions Matter
When someone lands on your small business' social media Page, they make a decision within seconds. They'll ask themselves: "Is this relevant to...
Best ChatGPT prompts for small business marketing in 2025
Marketing can feel overwhelming for small business owners and solopreneurs, especially if writing isn’t your strength or you simply don’t have the...
How to use Meta Business Suite for Small Business Marketing: A Beginner’s Guide
As a small business owner trying to juggle your marketing on social media with all the other ‘running a business’ tasks, making the most of useful...
How to set up Two-factor Authentication for a business page on Facebook and Instagram (2FA)
Security of your data and your page is a big deal to Facebook and Instagram (Meta) and it should be to you, too!As a small business owner, using the...