Blog: your questions answered!
Learning centre & articles to read on social media marketing and Etsy selling, for small business owners.
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Optimising your Facebook page cover image to be mobile-friendly
** FULLY UPDATED for August 2023 **In the fast-paced, constantly changing world of social media marketing, your business's Facebook page is a crucial asset. It serves as the digital front door to your brand, welcoming visitors and offering a glimpse into what your...
Social media marketing tips for busy small business owners – summer holiday edition
Struggling to carve out time for marketing your business amidst a hectic summer schedule? Read on for tips for time-poor small business owners! Social media is an eternal challenge that gets pushed down the priority list. Especially during the school hols, when the...
Which type of Instagram account is right for a small business owner?
As a social media platform, Instagram is increasingly productive for small and micro-scale business owners to showcase their brands with digital marketing posts. It offers access to a huge user-base of potential customers… the ability to reach very specific people...
6 Best photo libraries with free stock photos for small business marketing
For many small business owners, the lack of professional photos can be a big stumbling block when it comes to marketing content for their social media pages – and beyond, to their website too.I know I felt the same before I was able to invest in a photo shoot with a...
How to Avoid Social Media Overwhelm
Small business life is always a work-in-progress, you’re never done and dusted. So overwhelm can creep in any time.Even if you weren’t finding social media overwhelming before, it doesn’t take much to tip you over the edge. I get it.Social media marketing is quite...
How to get your product featured in a Christmas gift guide
Having your items included in a Christmas gift guide is SUCH a no-brainer for marketing your Etsy business… or any product-based business.Publicity like that can really catapult your business, for relatively little work. Truth is, the sooner small business owners can...