in-person or online training
Social media training for small business owners
Learn simple, proven strategies to market your business
1-to-1 or groups
content planning
confident marketing
Feeling stuck with social media marketing?
It’s easy to get frustrated with social media when:
If you’re unsure what to say and how to say it, you’ll spend time and effort without seeing results.
Learn how to promote your business effectively:
Social media is simpler when you know how
You don’t need tech knowledge or endless time
You do need a clear message and a realistic plan
Stop wasting time and energy. Start seeing results.
You don’t have to struggle alone
Many business owners feel overwhelmed by marketing on social media. It can take up hours of your week without delivering the results you’d hoped for.
I work with small business owners to simplify their approach and build a clear, practical plan they can follow with confidence.
If you’re ready for clarity and direction, I’d love to help.
I’ve used social media in marketing for nearly two decades.
My approach combines professional marketing expertise with practical, real-world experience.
As well as working directly with businesses, I deliver workshops on behalf of the West of England Combined Authority and other local councils.
Photo: L. Morkenvaite / Cool Ventures
I’m proud to be:
Guest Trainer, The Hive
Associate expert, Cool Ventures
Member, IBC networking
Three simple steps to success
1
Let’s talk!
Discuss your business goals to see if social media marketing can help.
2
Get the support you need
Gain clarity and direction from my training or coaching.
3
Put your learnings into practice
Use your new-found knowledge to market your business.
The key benefits of doing your own social media
Solopreneurs, small companies and local charities typically cannot afford ongoing fees to hire a marketing agency to manage their social media channels.
If that’s you, what can you do? You could use a Virtual Assistant (VA). Or you could take care of it yourself, in-house.
I believe it’s better to do it yourself, and here’s why.
In-house
Outsourced
Brand voice
authentic
You know your business better than anyone else.
generic
VAs may not truly understand your brand. Agencies may rely on templates.
cost effectiveness
high
Investment in training builds a long-lasting skillset.
low
Best results often come from high-cost, specialist agencies.
response speed
immediate
React instantly to social media trends and industry news.
delayed
Posts likely to be scheduled in advance and need sign-off.
security & control
keep control
Retain access to accounts and back-end settings.
shared access
You must have complete faith in your chosen agency or VA.
expertise
build know-how
You’ll understand how to get results using the best marketing strategy for you.
hit-and-miss
VAs may not have a marketing background or familiarity with best practices.
When social media starts working for you
- You know what to say and why you’re saying it.
- You post with confidence instead of second-guessing yourself.
- Your time on social media is well spent.
You’ll do all this without having to rely on guesswork or expensive outsourcing. You’ll build visibility and trust in a natural, sustainable way.
You should then see steady engagement and genuine enquiries from the customers you want to attract.
What my clients say
Our members use social media but are at very different levels of experience. Ruth was able to engage both with beginners and those with more experience alike. We all went away with ideas of what to do next to make sure our Instagram and Facebook profiles can be seen and thereby attract more online exposure and more followers.
- SUSANNAH C, NORTH SOMERSET ARTS
The 1-to-1 coaching was very thorough and addressed all my issues. I needed to improve my efficiency with Instagram and understand some key fundamentals to post different types of content more intentionally and less stressfully. Ruth gave clear explanations and real-time examples. She helped me implement changes on the spot and focus on my ideal client profile.
- juliet j, celebrant
The 1-to-1 coaching was very thorough and addressed all my issues. I needed to improve my efficiency with Instagram and understand some key fundamentals to post different types of content more intentionally and less stressfully. Ruth gave clear explanations and real-time examples. She helped me implement changes on the spot and focus on my ideal client profile.
- marta r, interior designer
Choose your social media training
Group workshops
online or in-person
from £150
Social media marketing classes to upskill your team or organisation.
1-to-1 Coaching
online or in-person
from £99
Personalised training programmes for solopreneurs or small teams.
Co-Pilot
in-person
from £35
Work side-by-side with me to plan and create your content.
Ready to have a chat?
What is the difference between social media marketing and advertising?
Social media marketing is when you publish content on platforms like Facebook and Instagram to promote your business for free. This is what I help with. In contrast, advertising is when you pay for additional visibility on the platforms. None of my training and coaching covers advertising.
How do I know which training option is right for me?
If you’re not sure, book a call and this is what we'll chat about. We discuss your business and marketing goals, as well as your current activity on social media, and I’ll recommend the most appropriate training to suit you, your schedule and your budget. There's no obligation and if I think I'm not able to help you right now, I'll say so.
Do I need to already be posting on social media?
Not at all. I can help total beginners as well as those with more experience. We’ll talk about your business needs and your current level of understanding on our first call.
Are your sessions online or in-person?
I deliver some workshops and training online using Zoom (online video meetings). For my Social Media Co-Pilot service and other 1-to-1 sessions, these can be in-person. I am happy to visit your business premises, home or other location. Travel expenses, agreed with you before you make a booking, are required for sessions outside Bristol.
Can we focus on my specific business?
All of my 1-to-1 coaching and Co-Pilot sessions are completely tailored to your requirements.
What happens after I book a call?
We will have a conversation – usually on Zoom, but it can be in-person if circumstances permit – and that's when I can recommend the best course of action for you. If appropriate, I'm happy to send more information via email afterwards to help you decide on your next step.
What social media platforms do you focus on?
I specialise in helping clients use Facebook and Instagram, whether you are B2C (selling to consumers) or B2B (selling to other businesses). I'll advise you on the different formats within those platforms, such as Facebook and Instagram posts, carousels, Reels and Stories.
Is there an ongoing commitment?
Not at all. You can pay for a one-off coaching session, say, for an hour or a half-day, which cost £99 or £250 respectively. If you feel you want more, you can sign up to a coaching programme of four, eight or 12 sessions. My Social Media Co-Pilot service is also 'pay-as-you-go' so you can choose the number of support sessions that's right for you.
Common questions
What my clients often ask me on our first call.
Ready to use social media more effectively in your business?