Social media & Etsy TRAINING

Swallowtail Social | Ruth Southorn

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Ruth Southorn, female portrait photo
Hi, I’m Ruth…
Welcome to Swallowtail Social – I help small business owners with bespoke social media and Etsy coaching. Training you with the knowhow you need!

I’m here to support you with the toolkit to break free from the struggles of your marketing, step up your online presence and attract the Dream Customers and Clients you deserve.

To get your marketing and digital activity really flying… high, like the swallowtail butterfly. And to get you making those profits you really want.

As well as training business owners in many different industries on better marketing, I especially love to help designer-makers, artists and Etsy sellers. I’ve over 20 years’ experience working in the creative crafts’ industry, and am an Etsy seller myself. So Etsy knowhow is also a passion of mine!

Why not take a look at my social media channels for plenty of tips and tricks, here on Facebook and Instagram? Or check out my blog for more in-depth articles.

What coaching services can I support you with?

Social media & digital marketing

Explore all things Instagram, Facebook & beyond, into the power of Pinterest & email marketing, to really uplevel
your visibility – perfectly tailored for you

Bespoke Etsy coaching

Take advantage of my specialist 1:1 Programme, focused to help you get your Etsy shop firing on all cylinders, & showcasing it
to the max

Excellence in Etsy group programme

Join an intimate group for accessible learning & peer accountability, with support to step up your Etsy business. Great for Etsy newbies or if you’d like more sales.

Online training workshops

Join my value-packed classes to uplevel your knowhow on specific topics. From Pinterest for business, to Instagram Reels, to SEO keywords & more… learn to work smart (not hard!)

Want to receive my big-value “Ultimate Marketing Checklist”?
Ideal to help you keep on top of your digital marketing activity, find the knowhow of what you need to do that’ll move the needle for success in your creative business. Sign up to download, PLUS
join my VIP community for marketing updates!
Weekly mail-drops packed with…

  • Tips on social media, marketing & Etsy selling
  • Mindset support for success
  • Advance news of trainings, including discounts!


Happy clients…

Ruth was very in-depth, and made sure any questions were answered thoroughly. She kept the training interesting and interactive. Highly recommended!

Kelly Pierce-Harris

Innovation Unisex Hair

Ruth was fantastic; she is constructive and has a positive approach. I feel refreshed and less daunted about my strategy. I wouldn’t hesitate to use her again.

Laura Giles

Green Kitchen Cakes

Brilliant and in-depth 1-2-1… so many great points! I would thoroughly recommend Ruth for helping you with your social media, using its power to enhance your business.

Mark Guatieri

Brand51 Graphic Design

Get in touch…

Use the quick chat function – it’s the red speech bubble there ➡️  … you can send me a message direct. Or email me:

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